Overall Performance Summary
Total Spend
$160.59
Meta + Google Combined
Total Leads
8
Form Submissions
Blended CPL
$20.07
Cost Per Lead
Phone Calls
3
Google Ads
Total Impressions
3,882
3,224 Meta + 658 Google
Blended CTR
2.78%
Across All Platforms
| Platform | Spend | Impressions | CTR | Leads | CPL |
|---|---|---|---|---|---|
| $110.79 | 3,224 | 2.54% | 6 | $18.47 | |
| Google Ads | $49.80 | 658 | 3.80% | 2 + 3 calls | $24.90 |
| Total | $160.59 | 3,882 | 2.78% | 8 + 3 calls | $20.07 |
Meta Ads Performance
Spend
$110.79
Leads
6
CPL
$18.47
Impressions
3,224
CTR
2.54%
| Campaign / Ad Set | Budget | Impressions | CTR | Leads | CPL | Spent |
|---|---|---|---|---|---|---|
| Leads Ad Set | Summer Themed | $5/day | 2,013 | 2.78% | 5 | $13.61 | $68.03 |
| Leads Ad Set | General (temp. pause) | $5/day | 1,211 | 2.15% | 1 | $42.76 | $42.76 |
| Total | 3,224 | 2.54% | 6 | $18.47 | $110.79 |
Top Performing Ad Creatives
Leads Ad | Summer Themed #1
4 Leads
5.29% CTR
435 Impr.
$16.42 Spent
$4.11 CPL
Leads Ad | General
1 Lead
1.95% CTR
614 Impr.
$21.65 Spent
$21.65 CPL
Leads Ad | Summer Themed #2
1 Lead
1.50% CTR
733 Impr.
$22.95 Spent
$22.95 CPL
Google Ads Performance
Spend
$49.80
Conversions
2
Phone Calls
3
Cost / Conv.
$24.90
Impressions
658
CTR
3.80%
| Campaign | Impressions | CTR | Phone Calls | Conv. Rate | Conversions | Cost/Conv. | Cost |
|---|---|---|---|---|---|---|---|
| PMax | Mobile Wound Care | 658 | 3.80% | 3 | 5% | 2 | $24.90 | $49.80 |
Social Media Planner
Overview of our scheduled social media content calendar for Mobile Wound Care Service.
Newest Email Campaign
Latest nurture email highlighting the benefits of mobile wound care, driving patients to book appointments online.
Approved Creative Work
New ad creatives and marketing assets that have been approved and are ready for deployment.
New Meta Ad Creatives
New Holiday / Fall Themed Ad Creatives
